Eijeijei… This Is Your Food


Oh Germany, You And Your Beer
January 29, 2010, 12:17 pm
Filed under: Business Taste | Tags: , , , , , ,

For ages, Germany has been associated with beer. Still, this didn’t save its industry from the financial crisis. Many traditional brewers in Germany are currently struggling and fight fiercely for market shares. It seems like nothing can hold them back anymore: They even flog their products at give-away prices at discount grocery stores. For the industry this has dramatic consequences.

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Struggle For Supremacy Decided: Cabury Battle Over
January 22, 2010, 10:39 am
Filed under: Business Taste | Tags: , , , ,

The British confectionery maker Cadbury is now more than likely to be sold to U.S. giant Kraft as other potential buyers are set to give up the battle. The chocolate war seems to be over. (more…)



Update: When Chocolate Turns Bitter
December 10, 2009, 12:10 pm
Filed under: Business Taste | Tags: , , ,

One month ago, I reported on the hostile take – over of Cadbury attempted by Kraft.
Today, I want to pick that topic up again and provide you with an update.

Throughout the last month, various developments took place, inter alia a concrete bid was proposed and a further potential buyer appeared on the horizon.

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When Chocolate Turns Bitter: Kraft Wants Cadbury
November 9, 2009, 1:33 pm
Filed under: Business Taste | Tags: , , ,

We all love some chocolate, don’t we? Maybe you live in one of the 33 countries where Dairy Milk, Britain’s favourite chocolate is sold (Cadbury, 2009). This Cadbury classic was created in 1905 and is successful ever since.

Cadbury, a British confectionery and beverage company, is quite successful in general. Especially in emerging markets such as Eastern Europe or Arabic Countries. In fact, it’s the largest confectionary manufactor in the world (Bloomberg, 2009). They make (some of the) chocolate we love to eat. (Cadbury, 2009)

So, whenever someone is successful, there will be people who want their piece of the cake, or as in this case the chocolate. This is where Kraft Foods comes into the picture.

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To Go, Please! Is Starbucks Here To Stay?
October 30, 2009, 11:20 am
Filed under: Business Taste | Tags: , , , , ,

Everyday, 500 billion cups of coffee are consumed world – wide (PBS, March 2008). Chances are that you, gentle reader, already had one or two cups before browsing through this blog.
Do you drink it at home, at work, at university? Or are you one of those busy people running around with their Starbucks paper cups?

Throughout the recent years, Starbucks was the UK’s most successful coffee company. And, apparently, this is about to change. (more…)




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