Filed under: Close To The Consumer | Tags: commercials, Dairylea, Fruit Factory, healthy snacks, Kellogg's, Lunchables, salt, sugar
So called “healthy” snacks are bought by mothers who only want the best for their children.
Unfortunately, this often turns out rather badly. Some new examples are presented in this post.
Evelyn Lauder, former Senior Corporate Vice President of Estée Lauder Companies, Inc, is an extremely successful business woman, a courageous fighter against breast cancer and still, at the age of 71, a beautiful woman. One could claim she’s a role model to lots of women around the globe. Considering this, I seriously wonder why someone as renowed as her, needs to make promises like “Eat yourself beautiful” in her latest book release “In Great Taste”.
Filed under: Close To The Consumer | Tags: Actimel, Aldi, banned, commercials, goji berries, super foods
Yesterday, Actimel’s TV commercial claiming the product was “scientifically proven to help support your kids’ defences” was banned in the UK. An article published by The Daily Telegraph revealed that the scientific proof, so to say, was based on a study featuring 6000 people out of which 23 showed health benefits.
The news of Actimel being accused of false advertising comes at a time of ferocious debate about the so – called “Super Foods” such as the goji berries,pomegranates or spirulina. (more…)
