Filed under: Business Taste | Tags: Cadbury, chocolate, Hershey, hostile takeover, Kraft
The British confectionery maker Cadbury is now more than likely to be sold to U.S. giant Kraft as other potential buyers are set to give up the battle. The chocolate war seems to be over. (more…)
Filed under: Business Taste | Tags: Cadbury, chocolate, hostile takeover, Kraft
One month ago, I reported on the hostile take – over of Cadbury attempted by Kraft.
Today, I want to pick that topic up again and provide you with an update.
Throughout the last month, various developments took place, inter alia a concrete bid was proposed and a further potential buyer appeared on the horizon.
Filed under: Business Taste | Tags: Cadbury, chocolate, hostile takeover, Kraft
We all love some chocolate, don’t we? Maybe you live in one of the 33 countries where Dairy Milk, Britain’s favourite chocolate is sold (Cadbury, 2009). This Cadbury classic was created in 1905 and is successful ever since.
Cadbury, a British confectionery and beverage company, is quite successful in general. Especially in emerging markets such as Eastern Europe or Arabic Countries. In fact, it’s the largest confectionary manufactor in the world (Bloomberg, 2009). They make (some of the) chocolate we love to eat. (Cadbury, 2009)
So, whenever someone is successful, there will be people who want their piece of the cake, or as in this case the chocolate. This is where Kraft Foods comes into the picture.
