Mmmh, that looks healthy! McDonald’s goes green!
November 26, 2009, 3:47 pm
Filed under: Close To The Consumer | Tags: corporate identity, green, logo, McDonald's, red
Filed under: Close To The Consumer | Tags: corporate identity, green, logo, McDonald's, red
Which colour do you associate with nature? Green. Which colour makes you think of plants? Green. Which colour do you relate to being healthy? Green.
Well, what a coincidence that McDonald’s announced this week that they wanted to change their predominant used colour to green. (Süddeutsche Zeitung, 2009) Why would they do that? (more…)
7 Comments
