Filed under: Close To The Consumer | Tags: corporate identity, green, logo, McDonald's, red
Which colour do you associate with nature? Green. Which colour makes you think of plants? Green. Which colour do you relate to being healthy? Green.
Well, what a coincidence that McDonald’s announced this week that they wanted to change their predominant used colour to green. (Süddeutsche Zeitung, 2009) Why would they do that? (more…)
Filed under: Business Taste | Tags: coffee, Costa Coffee, financial crisis, Hartz 4, McDonald's, Starbucks
Everyday, 500 billion cups of coffee are consumed world – wide (PBS, March 2008). Chances are that you, gentle reader, already had one or two cups before browsing through this blog.
Do you drink it at home, at work, at university? Or are you one of those busy people running around with their Starbucks paper cups?
Throughout the recent years, Starbucks was the UK’s most successful coffee company. And, apparently, this is about to change. (more…)
Filed under: Different Taste | Tags: fast food, financial crisis, McDonald's
What do you do when you don’t have lots of money to spend? Depends on your nation really. If you’re from America or France, for example, you’ll probably spend the little money you have and enjoy the day as it is. You’re part of a consumer society.
If you’re from Germany, you’ll take the little money you have, divide it by two and put one half away for even worse times.
Today, the Financial Times reports boosted sales in McDonalds’s premium products, with gains in every market and particularly strength in Europe. (Financial Times 2009)
What does that mean? (more…)
